Changelog

New in unboxx

The features we have shipped to help Shopify brands find the right creators, run gifting without the busywork, and see what is worth scaling.

October 2026

  1. Gifting forms

    Creator terms, agreed on the form

    Set out what you expect in return for a gift, and have creators agree before they request it. No more chasing usage rights in DMs after the post goes live.

    • AI drafts plain-English terms for you
    • Creators tick to agree as part of the gifting form
    • A branded page holding the full terms
    • A copy emailed to the creator and to your team
    • Every agreement kept with the version they saw
  2. Content

    Know what content you can reuse

    Your content library now tracks the things that decide whether a post can go into an ad or onto your product page.

    • Your own labels on any post
    • A "can use until" date per post
    • Your own custom fields on content, with filters
    • Choose and save the columns you see
    • Custom fields included in exports
  3. Analytics

    Traffic on every gifting link

    See how many people open each gifting link, where they come from, and how many go on to request a gift. Find out which channel actually fills your programme.

    • Visits and unique visitors per link and per campaign
    • The funnel from visit to request to approved order
    • Top countries, referring sites and devices
    • Hourly detail for links launched in the last few days
  4. Gifting forms

    Gifting links on your own domain

    Share gifting links that live on your own website address, such as gifts.yourbrand.com, so creators see your brand from the first click.

    • Connect a subdomain you already own
    • Step-by-step setup with a live connection check
    • Every existing link moves over automatically
    • Expired or paused links show a branded page, not an error

    Paid plans.

  5. Orders

    Credit creators for past gifts

    Link Shopify orders you sent before using unboxx, or outside it, to the right creator. Their history, cost and return finally sit in one place.

    • Find any store order and attach it to a creator
    • Reach back further than the last 60 days if you allow it
    • Link in bulk from your AI assistant
    • Unlink just as easily if you pick the wrong one
  6. AI

    Intelligence: decide who to back next

    One place that turns everything we know about your creators and content into a decision: who to send more product to, and what kind of content to ask for.

    • A Creators view that reads like a recommendation, not a table
    • A Content view of what is working across your posts
    • Analyse any creator, with suggestions to start from

September 2026

  1. AI

    Content insights

    We now watch and read every post for you. See what creators actually said about your product, and which hooks, formats and claims show up in the posts that perform.

    • A transcript of every video, translated into English
    • The hook, call to action, claims and format, pulled out for you
    • Tagged accounts, hashtags and paid-partnership disclosure
    • Patterns across your whole library, linked to the posts behind them

    Transcripts on Lite and above. Library-wide insights on Growth and above.

  2. Creators

    Import creators in bulk

    Bring the creators you already work with into unboxx in one go, instead of adding them one at a time.

    • Paste handles or profile links, or upload a CSV
    • Instagram, TikTok and YouTube
    • Preview before anything is added
    • Duplicates and missing profiles skipped for you
  3. Creators

    Creator emails, unlocked in bulk

    Get the contact email for the creators you want to reach, and pick which one is primary when they have several.

    • Unlock emails for many creators at once
    • Choose a primary email per creator
    • Add an email you already have by hand
  4. Gifting forms

    Live in minutes, already on brand

    New stores now start with a gifting page that already carries their logo, colours and products, and a setup that adapts to what they came to do.

    • Branding pulled from your Shopify store automatically
    • Your real products in the preview from the first screen
    • A short checklist based on your goal

August 2026

  1. AI

    Ask your programme in Claude or ChatGPT

    Connect unboxx to the AI assistant you already use and ask about your creators, gifts, content and sales in plain words. It can take action too.

    • One-click connection for Claude and ChatGPT
    • Answers drawn from your own programme data
    • Approve or decline gift requests from the chat
    • Add creator notes and pause or resume forms
    • See and revoke connected apps any time
  2. Analytics

    The true cost of every gift

    Gifting is not free just because the creator pays nothing. See what each gift, form and creator really costs you, so return figures mean something.

    • Product cost pulled from your store
    • Shipping and any extra costs you add
    • Spend per gifting form and per creator
  3. Content

    Content growth over time

    Watch how views and engagement build on each post, and across your whole library, instead of a single snapshot.

    • A growth chart for every tracked post
    • A combined view across all your content
    • Spot the posts still gaining weeks later
  4. Content

    Keep the media

    Photos and videos from tracked posts are saved to your library, so you still have them after a story expires or a post comes down.

    • View every slide and video inside unboxx
    • Download one file or the whole post
  5. Orders

    Edit a gift before it ships

    Creator picked the wrong size, or moved house? Change the products or shipping address on a pending gift without starting again.

    • Swap items and variants
    • Update the shipping address
    • Changes sync straight to your store

July 2026

  1. Discovery

    Creator analytics reports

    Before you send a single product, see who a creator really reaches and whether their audience fits your brand, with a plain-English summary of the call.

    • Audience age, gender, location and language
    • Audience quality and how much of it is real
    • Brands their audience already follows
    • Estimated pricing and similar creators
    • AI summary of fit against your own catalogue, plus PDF export

    Report credits depend on your plan.

  2. Team

    A web app for your whole team

    Run your creator programme from a browser, outside the Shopify admin, and bring in teammates or your agency without sharing store logins.

    • Everything you can do in the Shopify app
    • Invite teammates by email with their own role
    • Switch between stores from one login
  3. Content

    Brand mentions, collected for you

    Posts that mention your Instagram handle arrive in your library on their own, and the numbers on tracked posts keep themselves up to date.

    • Instagram @mentions collected automatically
    • Views and engagement refreshed on a schedule
    • Choose how often each post refreshes

    Growth and above.

  4. Creators

    A creator CRM that stays clean

    Keep every creator, note and conversation in one place, and stop the same person turning into three records.

    • Your own custom fields on creator profiles
    • Team comments on each creator
    • Duplicates flagged, with a one-click merge
    • Add creators from search as prospects
    • Send a gift straight from a creator profile
  5. Gifting forms

    Gifting forms that feel like your store

    Creators pick products the way they would on your storefront, and you only ever offer what is in stock.

    • A shop-style cart on the gifting form
    • Add products by collection, in the order you choose
    • Hide products that are out of stock
    • Phone number and your own questions on the form
    • An email to your team for every new request
  6. Discovery

    Creator search, with contacts

    Search 400M+ creators by who their audience is, then get their contact details and take the list wherever you need it.

    • Filter on audience, engagement, gender and interests
    • Contact details unlocked from search
    • Tag and filter your shortlist
    • Export results and shortlists to CSV

    Search and contact credits depend on your plan.